Founder of the iconic British Fashion Magazine Volt and a leading beauty photographer, Rui is currently based in London where he lives and works. He is renowned for his technical prowess & originality of image.

Educated at the prestigious Museum School of Fine Arts in Boston as well as the Fashion Institute of Technology in New York. 

Rui has travelled around the world on assignment for publications such as Vogue It, Vogue Taiwan, Volt Magazine, Elle Serbia, L'officiel Singapore, S Moda, Design Scene Magazine, Glamour Germany, Numéro Russia, Wonderland Magazine, Wylde Magazine, S Magazine, The Guardian, and regularly contributes to Marks & Spencer, Urban Retreat, Lipcote, Harrods, Huda, and J. Shoes creating memorable images.